|EB - Everything but the Box
| As the name suggests, Everything but the Box, also known as Direct Mail Packaging, includes all of the contents of a Retail Box title except for the box itself. Be assured, if it was in the box, you'll find it in the EB packaging. In addition to the CD(s), the EB contents may include a manual, registration card, quick reference card, installation guides and even advertising materials. However, it is very important to note that not all Retail Boxes come with many of these elements to begin with.
A Retail Box serves two purposes:
(1) Helps the Retailer to display the software in an attractive manner
(2) Prevents shop theft since a jewel case is easier to conceal than a box
With this in mind as an Internet Company, EB products are far more economical due to the savings vs. the cost to manufacture the retail box. Contains all of the same contents as the retail box but a greater savings to the customer.
Please Note: Many software titles, whether they are sold in a retail box or jewel case, may not contain a printed manual or product instructions. Many of the publishers include the product manual and/or product instructions on the CD.